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Your ideal client persona

When starting to build your client persona there are a number of questions you should be asking and answering:


What geographical areas do I want my client to reside in?

What industry types do I want these clients to come from?

What size of client am I best able to serve and to cope with?

What SIC codes (Standard Industrial Classification codes) are relevant to my ideal clients?

What financial information can I obtain about my ideal/prospect client?

What current credit limit is advised against my proposed client?

What informati